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The Fur Free Liverpool campaign is in collaboration with the Southern Animal Rights Coalition (SARC) and Coalition to Abolish the Fur Trade (CAFT). The campaign is aimed at informing the public of the shocking reality behind the fur trade and encouraging ethical consumer practice.

Fur farming was banned in the UK in 2001, due to public pressure, although fur is still imported into the country. Unfortunately, due to the ban on fur farms, many people believe that all fur on sale in the UK is fake. Poor labeling, dyed furs and careful stitching adds to this myth. With your help, we aim to ensure that myth becomes fact.
Some retailers claim that rabbit fur is a by product of the meat industry. This is untrue. Different types of rabbit are used, the conditions they are kept in are different and the time and method of slaughter are altered. Fur is worth more than meat, and if anything, rabbit meat is a by product of the fur industry

If you would like to help to rid fur from Liverpool and join in with letter writing and e-mail campaigns, please check out the action section of this site. Here you will find a list of “Highstreet Heroes”. This is a definitive list of fur free stores in the region, giving you an ethical consumer choice. We also have a list of “Villains” on our site, for companies who are happy to stock fur. We urge you to boycott these stores, and request that they change their ethical policies. You can also be a fur detective and contact us if you see any fur in your area!